Getting high on your own Svpply: When who’s using the service is part of the product
This is going to be BIG.
NOVEMBER 4, 2010
The list goes on.The initial Gilt userbase of successful female friends of Alexis and Alexandra, the private equity laden graph of the Doostang founders--capturing a certain group's attention goes a long way to creating that value of the service. It doesn't SEO well. You can't find your friends on it. Is that a good thing?
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