article thumbnail

Lessons Learned: About the author

Startup Lessons Learned

(Maybe youd like to start with The lean startup , How to listen to customers , or What does a startup CTO actually do? ) He previously co-founded and served as Chief Technology Officer of IMVU. He is the co-author of several books including The Black Art of Java Game Programming (Waite Group Press, 1996).

article thumbnail

Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth.