The Lean LaunchPad – Teaching Entrepreneurship as a Management Science
Steve Blank
DECEMBER 7, 2010
Deliverable for Jan 18 th : Find a name for your team. Actually engage in “search engine marketing” (SEM)spend $20 as a team to test customer acquisition cost. If non-web, build demand creation budget and forecast. Any IP you need to license? Read: Business Model Generation , pp. 161-168 and 226-231. How many people?
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