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Agile Marketing: How to Implement Scrum for Digital Marketing

ConversionXL

Traditionally associated with development and product management, agile is a lightweight and, well, agile framework for software development and bringing features and products to market. Before we dive into the marketing applications, however, let’s briefly cover what scrum is and how it came to be. Simple to understand.

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Out of the Crisis #4: Carl Liebert, crisis veteran and radical optimist

Startup Lessons Learned

We can't make a 5-year plan or a 10-year forecast right now, but we know there are investments we can make today that will set ourselves up for success in the future. They were 90 minute, I'll call it, sprints and the team started scrumming really as soon as we got back on Saturday night. And what did we need?