Remove Fractional CTO Remove Italy Remove Revenue Remove Software Review
article thumbnail

Product Launches: 5 Unexpected Lessons from the Real World

ConversionXL

Amazon’s Chief Technology Officer, Werner Vogels, summarizes the purpose of the press release: “Writing a press release up front clarifies how the world will see the product – not just how we think about it internally.”. Nichole Elizabeth DeMeré , a B2B SaaS consultant, lamented that. Write the User Manual. His solution?

Product 110