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Lousy Products Might Break Your Bones – But A Name Will Seldom Hurt You

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Microsoft – Initially descriptive of the company’s software developed for the “micro” computer market, which eventually evolved into the “personal” computer market. Smucker’s grew from a family-owned, small Midwestern business into a $4 billion, global enterprise. DoubleClick’s Guerilla Marketing Legacy. |. 5 Comments.

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