HOW TO: Sign Up Users Even Before You Launch Your Startup
mashable.com
MAY 5, 2011
In April, “stealth” social media startup Kohort announced its upcoming launch. It may not matter to you what Kohort is or isn’t, nor whether stealth is good or bad. But the fact that it managed to get thousands of people to take blind action (before the site even launched) with so much competition for early adopters is quite powerful.
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