HOW TO: Sign Up Users Even Before You Launch Your Startup
mashable.com
MAY 5, 2011
In April, “stealth” social media startup Kohort announced its upcoming launch. In the startup world, this itself perhaps isn’t uncommon, but what made Kohort’s story unique is the fact that those thousands of users had no idea what Kohort was when they signed up. Here are four tricks startups have used to make it happen.
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