10 Recent Neuromarketing Research Studies (and Their Real-World Takeaways)
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OCTOBER 2, 2018
Applying a neuroscience-based method to WTP for green electricity”. Carsten Herbes and three co-authors tackled a narrow topic—consumer willingness to pay a premium for electricity from green sources—that has broader implications. Graphical elements that can invoke trust in online web shops”. Read the full study here.
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