Lousy Products Might Break Your Bones – But A Name Will Seldom Hurt You
infochachkie.com
DECEMBER 5, 2011
If the brand is properly managed, this naming convention can foster a halo effect over all the company’s products. Expertcity was initially named to reflect the company’s “marketplace for services,” which enabled independent, global experts to directly access customers’ computers and fix their technical problems. David Melin.
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