Hiring Matching SCRUM Vertical 
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 24, 2011
Discrimination on race when you’re hiring is bad, discriminating on price based upon behavior of customers is very appropriate. And if you did make one that was kind of like these three, in that vertical, you’d be awesome. Which is similar, it has less of a SCRUM-my feel to it. You can simply discriminate.
ConversionXL
JUNE 2, 2022
If the account matches your personas (whether that’s based on company size, operational processes, or expected deal size), then you can justify cost-intensive ABM approaches (like personalized gifts). Do this by creating Scrum-style squads with individual contributors from each department working together on specified accounts.
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