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Yes, but who said they'd actually BUY the damn thing?

A Smart Bear: Startups and Marketing for Geeks

If you can't find ten people who say they'll buy it, your company is bullshit. Steve Blank says "get outside the building," Eric Ries says "seek validated learning," Sean Ellis says "seek product/market fit," Drew Houston says "the only way to learn on a $0 budget is to talk to people.". Short-sighted, no?

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What is a CTO?

Austin Startup

A CTO will guide your product strategy, market validation, architectural decisions, process optimization, recruiting, and hiring. The latter are strategists and evangelists and focus on product-market fit, market trends, and product planning. A CTO’s real value is in finding opportunities with asymmetric payoffs.