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SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

APRIL 30, 2009

New Century, New Channels For many of you reading this, boxes sitting on a retail shelf may seem hopelessly outdated, but the same marketing lessons hold for “award winning&# web sites or social media. Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.)

Sales

Sales Silicon Valley RSS Las Vegas

Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. So it is with this investment thesis in hand that I head to LeadsCon this week (Tues & Wed) in Las Vegas.

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StartUpRoar

SuperMac War Story 9: Sales, Not Awards « Steve Blank

Advertising Wants to be Measurable – An Investment Thesis

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