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5 Keys to Adopting Marketing Automation

Duct Tape Marketing

Reaching out to a cold list can come across as awkward and misdirected, especially at the beginning of a sales cycle. If you do buy leads, make sure they’re qualified. MailChimp found that segmentation can lead to a 15 percent higher open rate 59 percent higher click rate. Have a lead generation strategy.

article thumbnail

5 Keys to Adopting Marketing Automation

Duct Tape Marketing

Reaching out to a cold list can come across as awkward and misdirected, especially at the beginning of a sales cycle. If you do buy leads, make sure they’re qualified. MailChimp found that segmentation can lead to a 15 percent higher open rate 59 percent higher click rate. Have a lead generation strategy.

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Beware The Consultant

infochachkie.com

If a consultant claims they can enhance your marketing efforts, pay them based on their direct impact on your incremental sales. Basing a consultant’s compensation on the incremental revenue they generate is a great example of a deal that is on The Fringe (for other creative approaches to partnering, see Agreements on The Fringe).

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Transcript of Learning to Speak Like a Pro

Duct Tape Marketing

Klaviyo is a platform that helps growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing. ” There is so many reasons to get good at this and look at this as a legitimate channel, even just for lead generation. Transcript. How does that even work?”