Cliff Notes S-1: Kayak ? AGILEVC
Agile VC
APRIL 17, 2011
How They Make Money: Majority of Kayak’s revenue actually comes from advertising on their site (55%), not lead generation or referral fees to travel suppliers as you might think (more on this below). Financial Snapshot: 2010 Revenue: $170 million. Revenue Per Query: $269 RPM (revenue per 1,000 searches).
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