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15 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

The name of our company came from the name of our flagship product. Since we’re a mobile app company we wanted a product name that was short, easily remembered, non-controversial and at least somewhat descriptive of the service. After throwing around some names we rejected we settled on making it an acronym.

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20 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

I had three goals: match the name for the intended industry and make the name easy to remember. Most important, knowing this product was first of its kind in the industry, the goal was to make the products name as important as Klennex is to any tissue. We could of added Babies into our name but it just didn’t flow.

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28 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

With that brief, we pulled together a shortlist and Cherish stood out above the rest – I wanted my clients to feel so happy with our product that they would cherish their relationship with my agency. Thanks to Rebecca Oatley, Cherish PR ! #6- Thanks to Julie Ann Wood, E-seedling LLC ! #10- 10- Memorable name.

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