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15 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

The name of our company came from the name of our flagship product. Since we’re a mobile app company we wanted a product name that was short, easily remembered, non-controversial and at least somewhat descriptive of the service. After throwing around some names we rejected we settled on making it an acronym.

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20 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

My partner and I joked about being night owls so it all came together to become Infinite Owl Marketing and Design Studio, our full-service marketing agency for content and creative strategy and execution. I had three goals: match the name for the intended industry and make the name easy to remember. Kimberly Urosek.

Naming 100
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28 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

With that brief, we pulled together a shortlist and Cherish stood out above the rest – I wanted my clients to feel so happy with our product that they would cherish their relationship with my agency. Thanks to Rebecca Oatley, Cherish PR ! #6- Thanks to Julie Ann Wood, E-seedling LLC ! #10- 10- Memorable name.

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