How to Minimize A/B Test Validity Threats
ConversionXL
NOVEMBER 6, 2015
PPC, SEO, IT, brand, etc.) PPC campaign management for excluding/adding keywords or ad placement.) Revenue Tracking. But if you run an eCommerce site, you also need to implement revenue tracking for the testing tool. Depending on the tool, this can artificially inflate your revenue numbers. Flicker Effect.
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