Steve Blank

MARCH 15, 2017

His company had marched through customer discovery, learning about the customer problem, validated solutions and was now scaling sales and marketing. But he was getting uneasy that as his headcount was growing the productivity of his marketing department seemed to be rapidly declining. Drive that demand into our sales channels.

Startup 316

Startup PR Public Relations Channel 316

Steve Blank

APRIL 9, 2009

The other departments in marketing gave the same answers; the product-marketing department said their job was to write data sheets. But my favorite was when the public relations manager said, “we’re here to write press releases and answer the phone in case the press calls.” Two paragraphs, Five bullets. It didn’t take more.

Silicon Valley 263

Silicon Valley Technical Review RSS PR 263

Hearpreneur

MAY 9, 2018

The name of my business is BlueIvy Communications. When I left the corporate world in 2011 to start my Public Relations and Communications firm, it was important that my company/brand represent me and my background. That’s why it was naming my new company BlueIvy Communications made sense. However, mine did come first!!

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Naming Entrepreneur Vermont PR 88