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16 Powerful Tools and Services to Help Non-Marketers Grow Their Business

crowdSPRING Blog

Although Google AdWords offers a wide range of diverse ad formats, text-based PPC ads form the core of AdWords. As marketing firm McKinsey & Company said , E-mail remains a significantly more effective way to acquire customers than social media—nearly 40 times that of Facebook and Twitter combined.

article thumbnail

16 Powerful Tools and Services to Help Non-Marketers Grow Their Business

crowdSPRING Blog

Although Google AdWords offers a wide range of diverse ad formats, text-based PPC ads form the core of AdWords. As marketing firm McKinsey & Company said , E-mail remains a significantly more effective way to acquire customers than social media—nearly 40 times that of Facebook and Twitter combined.