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Email Subject Lines: 8 Principles for Improved Open Rates

ConversionXL

You can draw two conclusions from this… Without exception, mobile email use is on the rise. As Loren McDonald of IBM Watson Marketing explains, it’s easy to get off track… Loren McDonald , IBM Watson Marketing: “A) 1 in 5 emails will be opened on mobile | 5 key CRM questions. Segment based on stage of the sales cycle.

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