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15 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

The name of our company came from the name of our flagship product. Since we’re a mobile app company we wanted a product name that was short, easily remembered, non-controversial and at least somewhat descriptive of the service. After throwing around some names we rejected we settled on making it an acronym.

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28 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

My idea back then was clear that the name should address what we are doing and should be something that our target customers can directly relate to. At the same time, I wanted to make sure the name is unique and available – that is to ensure no other businesses are already operating under that name.

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