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A Startup’s First Steps: What’s In A Name?
Gust
DECEMBER 15, 2011
Having taken stock of the main legal documents and actions involved in forming and operating a new startup, let’s crack open the “case” (disregarding the warnings about voiding your warranty) and examine a few of the steps, documents and key decisions to be made in getting a new startup ready for business. It bears mentioning that a startup’s corporate name doesn’t necessarily have to be identical or even similar to the product or domain name.
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