Remove PPC Remove Public Relations Remove SEM Remove Social Media
article thumbnail

How to Choose Digital Marketing Channels for Long Term Growth

ConversionXL

SEM is great because you can capture people as they’re searching for a solution, which is often some of the highest intent traffic you can find. Then there’s the social and display side, often deemed as higher funnel than intent-based search ads. How to Master PPC Targeting and Choose the Right Ad Platform.

Channel 118
article thumbnail

113 of the Best Lead Generation Tools and Resources

Duct Tape Marketing

Public Relations– This includes activities aimed at receiving coverage in traditional media outlets. Public Relations Category on Duct Tape Marketing. The New Face Of Public Relations: Tricks And Tools Of Today’s Practitioner. WordStream – Service that manages PPC campaigns, but great info too.