What Startups Can Learn About PR and Crisis Management
Both Sides of the Table
AUGUST 14, 2011
I was recently approached by Fast Company to comment on “crisis management&# at startups in the wake of the Airbnb “ranksackgate&# story. My golden rule of public relations is that “if you don’t shape your story somebody else will.&# What are the teachable moments? We see this in politics all the time.
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