article thumbnail

5 Reasons Why Public Relations Is Important to Your Brand

The Startup Magazine

Whether your brand is a small business just getting started or an established corporation with global ambitions, establishing a solid public relations strategy can be the key to unlocking new heights of brand awareness and company growth. There’s no denying that PR is an indispensable cog in any brand’s marketing machinery.

article thumbnail

How Startup Businesses Benefit From Releasing Press Releases

YoungUpstarts

For many startups, one of the biggest challenges is to build brand visibility and awareness. A strong social media presence works wonders for startups since it can help increase the company’s exposure. Benefits Of Press Releases For Startup Businesses. Useful For Brand Building. Acquire More Funding. Conclusion.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Startups Can Learn About PR and Crisis Management

Both Sides of the Table

I was recently approached by Fast Company to comment on “crisis management&# at startups in the wake of the Airbnb “ranksackgate&# story. My golden rule of public relations is that “if you don’t shape your story somebody else will.&# And any great PR firm will have a media training department.

PR 329
article thumbnail

Public Relations Guide for Small Business (7 Proven PR Tactics)

crowdSPRING Blog

PR is vital for small businesses. Here are 7 proven public relations tactics for every small business. And, it doesn't have to cost a fortune.

article thumbnail

Why Some Startups Win

Steve Blank

I was having a second coffee with an ex student, now the head of a marketing inside a rapidly growing startup. But my favorite was when the public relations manager told me, “We’re here to summarize the data sheets and put them in press releases and then answer the phone in case the press calls.”. All good news.

Startup 310
article thumbnail

Elevating Your Business Profile: The Strategic Value of a PR Company

The Startup Magazine

For business owners seeking to elevate their company’s profile, engaging with a PR company can be a game-changing strategy. At its core, public relations is about storytelling. Amplifying Your Brand Message One of the primary roles of a PR firm is to amplify your brand’s message.

PR 110
article thumbnail

6 Reasons You Need PR For Your Startup

YoungUpstarts

For most of my 20+ year-career, I have worked with small businesses, startups, entrepreneurs and inventors, and I have seen the power public relations can have on these businesses. I’ve watched a pet startup attract buyers from major pet stores as a result of 70 media stories I achieved for them in one year. Amplify it!

PR 180