Steve Blank

APRIL 9, 2009

We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR. And the results weren’t the traditional PR metrics of number of articles or inches of ink. It wasn’t measured by how busy you were, it was measured by results.

Silicon Valley 259

Silicon Valley Technical Review RSS PR 259

Steve Blank

APRIL 30, 2009

He had teamed up with a former product manager at P&G to deliver seminars on just this subject. Or by a VP of Marketing who talks “branding&# , SEO/SEM, PR agency, etc. The goal is you to learn enough so you can’t be BS’d by a VP of Sales with a great rolodex and golf score.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Steve Blank

MAY 21, 2009

The Message Sitting around a conference room table brainstorming messages that might resonate with customers, or worse having a PR agency doing that for you, is a firing offense in a small company. Look for locations near entrances, food concessions, rest rooms, seminar rooms, or close to major exhibitors. Leading or speaking at any?

Silicon Valley 178

Silicon Valley RSS California Customer Development 178

Steve Blank

AUGUST 27, 2009

Marketing starts to build a sales demo, writes sales materials (presentations, data sheets), and hires a PR agency. The PR agency polishes the positioning and starts contacting the long lead-time press while Marketing starts the branding activities. Marketing is at its peak.

Silicon Valley 260

Silicon Valley Product Startup Product Development 260