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Timing: When to raise seed funding.

Scalable Startup

Option Two: Once your product or service is up and running and gaining traction. If you’ve already soft launched, have a product available, are telling the world about your awesome company but don’t have revenue/user growth, you’re probably in the red zone. Option Three: Or don’t raise funding. They’re betting on you.

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Smart Bear Live 8: Edwin from MeetingKing.com

A Smart Bear: Startups and Marketing for Geeks

Well yeah, you could potentially find a cofounder. With higher pricing and other things in that nature, maybe annual pricing and so on, you could probably get enough money together to start having an employee if a cofounder doesn’t sound good. There’s a third alternative, and that’s a cofounder.

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Why We Prefer Founding CEOs

Ben's Blog

VMware—Diane Greene. (*) While not technically cofounders, Andy Grove and Thomas Watson, Sr. Andy Grove was Intel’s third employee (after the two cofounders Robert Noyce and Gordon E. Despite this dynamic history, modern record company executives badly missed the most sweeping technical innovation—the Internet.

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From Nothing To Something. How To Get There.

techcrunch.com

Post launch, if you gain traction, is where the business person will help take the load off of the technical folks. The business person can take all the meetings while the technical folks work on making the product better. Ron Oh and another factor to bring reality to the table - Sometimes you find out your cofounders suck.