article thumbnail

How to listen to customers, and not just the loud people

Startup Lessons Learned

This was 2004, and we had never even heard of MySpace, let alone had any understanding of social networking. Some techniques that Ive found especially helpful: Build your own tracking survey, using a methodology like Net Promoter Score (NPS) to identify and get a regular check-up from promoters (and to screen out detractors).

article thumbnail

Lessons Learned: SEM on five dollars a day

Startup Lessons Learned

Since we were only paying per click, it didnt cost us anything to cast a wide net. BillSeitz - yes, but that was already true back in 2004. We ran ad campaigns against every single product we could think of in an adjacent market space to ours. We tried obvious competitors as well as long-shots. May 8, 2009 2:27 PM Eric said.

SEM 164
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

CEO Friday: Why we don’t hire.NET programmers

blog.expensify.com

Update: The end is near, Expensify is hiring a.NET programmer! As you might know, we’re hiring the best programmers in the world. Now let me clarify — NET is a dandy language. ” Don’t get me wrong: NET on your resume isn’t an instant showstopper. Expensify Blog. Sunday edit : Still going!

Java 107
article thumbnail

Lessons Learned: Why PHP won

Startup Lessons Learned

When we started IMVU in 2004, we could rely on a staggering amount of open source software that jumpstarted our initial product offering. At IMVU, when wed hire a new engineer, we could get them to ship code to production on their first day, even if they had never programmed in PHP before. I am CTO of a SaaS vendor, and we use PHP.

PHP 166