Don’t call it AdTech. It’s “Adhesive”
VC Adventure
APRIL 11, 2011
For about the past year my partners have been pushing me to write up some thoughts on AdTech investing. Everyone who plays in and around AdTech understands the concept of gross vs net revenue. And for a while that worked pretty well. The landscape of online advertising is a confusing one. Margin Dynamics. Performance.
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