ConversionXL

APRIL 7, 2021

The book dedicates quite a few pages to the ‘customer-centric stack’ and argues that because you’re now able to know when someone is in the market for a solution like yours [via IP lookup or 1st or 3rd party intent data], you don’t need to “spam” them. This is where you’ll see more ABM plays. DemandBase.

IP 98

IP Marketing Technical Review Software Review 98

ConversionXL

JUNE 2, 2022

ABM takes you from fishing with nets to fishing with a spear. This shift in focus results in more efficient use of your marketing budget, shorter sales cycles, and a better customer experience. Step 3: Analyze your audience to build strong connections. Tools for IP-targeted ads: MRP ; Terminus.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

JUNE 2, 2022

If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. How iRidium used audience targeting, networking, and activation to land 34 new sales opportunities. This allowed them to focus on one audience’s specific needs. Qualitative-first: Aligning sales and marketing for a comprehensive audience profile.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105