Startup Lessons Learned

SEPTEMBER 13, 2008

We ran ad campaigns against every single product we could think of in an adjacent market space to ours. Since we were only paying per click, it didnt cost us anything to cast a wide net. We would pretty much bid on any phrase that was "[name of competitive product] chat" and variations like that. I just came across this post.

SEM 164

SEM San Francisco Lean Continuous Deployment 164

Startup Lessons Learned

SEPTEMBER 14, 2008

Some techniques that Ive found especially helpful: Build your own tracking survey, using a methodology like Net Promoter Score (NPS) to identify and get a regular check-up from promoters (and to screen out detractors). The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

San Francisco 131

San Francisco Customer Lean Continuous Deployment 131

Startup Lessons Learned

JANUARY 12, 2009

At IMVU, when wed hire a new engineer, we could get them to ship code to production on their first day, even if they had never programmed in PHP before. Which makes them exactly the kind of programmers companies should want to hire. In my role as a CTO, Ive always tried to choose the right tool for the right job.

PHP 166

PHP Software Review Ruby San Francisco 166

Startup Lessons Learned

SEPTEMBER 29, 2008

Revenue is always my preferred measure, but you can use anything that is important to your business: retention, activation, viral invites, or even customer satisfaction in the form of something like net promoter score. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

San Francisco 68

San Francisco Lean Continuous Deployment DC 68