Cialdini’s 7th Persuasion Principle: Using Unity in Online Marketing
ConversionXL
SEPTEMBER 7, 2016
Robert Cialdini: “It’s about the categories that individuals use to define themselves and their groups, such as race, ethnicity, nationality, and family, as well as political and religious affiliations. A key characteristic of these categories is that their members tend to feel at one with, merged with, the others. ” Image Source.
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