7 PPC Mistakes You’re Probably Making (and How to Fix Them)
ConversionXL
FEBRUARY 11, 2016
If PPC has been around since 1996 , why doesn’t it happen more often? However, we’re currently at a turning point in the PPC industry for four distinct reasons: targeting options are improving, CPC (cost per click) is rising, mobile advertising is gaining more attention, and the way we define success is changing.
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