Lousy Products Might Break Your Bones – But A Name Will Seldom Hurt You
infochachkie.com
DECEMBER 5, 2011
Hands-on startup advice for emerging entrepreneurs. At the time of its launch, the name “cisco” was also confusingly similar to SYSCO, the $20B food distribution company. The original spelling of “Micro-Soft” was not changed until twelve years after its founding, once the MBAs had transformed the scrappy startup into a BDC.
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