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Which Are More Legible: Serif or Sans Serif Typefaces?

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Give direction → Which Are More Legible: Serif or Sans Serif Typefaces? Posted on February 17, 2008 by Alex Poole. Lund, 1997, 1998, 1999 ). What about what David Ogilvy said in his OGILVY ON ADVERTISING, and elsewhere? ← How do people find and recognise browser bookmarks? Review article.