Customers Love Free Stuff … But That’s Not Your Problem
abovethecrowd.com
JUNE 2, 2021
Warren Buffet, 1997. On the demand side, the IPO process is limited to a handful of institutional investors and also ignores the vast majority of retail investors. Investment banks simply do not match supply and demand. Marketing 101: Customers love free stuff. The desired allocation of the “hot IPO” is proof all by itself.
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