Publicity Stunts: When Good Ideas Go Bad
crowdSPRING Blog
MARCH 5, 2013
Not surprisingly, Snapple declined to make a second attempt to break the official record, which had been set in Holland in 1997 by a 21-foot ice pop. Two trains were designated to travel around Texas to advertise the event. Of course the passes were only good for use on the Missouri, Kansas and Texas. We Built This City.
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