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Pop-ups — Is Annoying Your Customers Worth a Few Newsletter Sign-ups?

Up and Running

Why web pop-ups have such a tumultuous reputation Now let’s take a look at the history of pop-ups in order to better understand how best to use them. By 1997, the pop-up plague had spread to sites across the net, including Geocities, AOL, and The New York Times. Pop-ups are an invaluable lead generation tool when used properly.