Pop-ups — Is Annoying Your Customers Worth a Few Newsletter Sign-ups?
Up and Running
APRIL 5, 2021
By 1997, the pop-up plague had spread to sites across the net, including Geocities, AOL, and The New York Times. Adware (software built primarily to advertise to users) like Gator began to appear. The biggest pro, and probably the only one you will care about, is that pop-ups are one of the best lead acquisition tools out there.
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