Pop-ups — Is Annoying Your Customers Worth a Few Newsletter Sign-ups?
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APRIL 5, 2021
By 1997, the pop-up plague had spread to sites across the net, including Geocities, AOL, and The New York Times. The biggest pro, and probably the only one you will care about, is that pop-ups are one of the best lead acquisition tools out there. Pop-ups are an invaluable lead generation tool when used properly.
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