1997 Lean Product Vertical 
Steve Blank
JUNE 15, 2009
I learned a lot at Convergent, going from product marketing manager in a small startup to VP of Marketing of the Unix Division as it became a public company. As you may remember, I was lucky enough to have recieved, at your hands, the beating I so richly deserved back in 1997 while at ONETOUCH Systems. Everything else flows from that.
ConversionXL
AUGUST 21, 2015
Steve Jobs loved simplicity and his products reflected that. Our cognitive process leans towards understanding objects in their simplest form. In 1997, I chose to suppress a similar finding: users tend to click on banner ads that look like dialog boxes, complete with fake OK and Cancel buttons. Image Source. Image Source.
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