Publicity Stunts: When Good Ideas Go Bad
crowdSPRING Blog
MARCH 5, 2013
These efforts and others like them garnered tons of free press coverage for their sponsors, generated millions of impressions, and ultimately led to increased awareness and sales. Not surprisingly, Snapple declined to make a second attempt to break the official record, which had been set in Holland in 1997 by a 21-foot ice pop.
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