crowdSPRING Blog
MARCH 22, 2018
Lipitor (1997). Lipitor, an LDL (bad) cholesterol-lowering statin drug with sales in excess of $141 billion , is one of the best-selling products of all time. Super Mario games continue to innovate and earn astounding sales numbers today. New content, an enjoyable experience, or a lasting challenge may all call a user back.
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 23, 2012
Outspoken investor Paul Kedrosky characterizes Color’s reputation: “It’s become a punch line. Freeloader — On $3m invested, sold for $38m in 1996 — shut down in 1997. The launch, by the way, was a failure. And it’s now bankrupt.) ” Not long ago it was the opposite. .”
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Up and Running
SEPTEMBER 12, 2014
Certification began in 1997, as a concrete way to ensure that a fair trade certified (FTC) label on a product meant that a series of milestones had been met, and a socially conscious consumer could rest easy with their purchase. The Pros and Cons of Fair Trade Coffee. Pros: Keeps grievous violations at bay.
Both Sides of the Table
JULY 23, 2013
After 3 years as “the business guy” I was now going to get a chance to work with the deeply technical group and earn my reputation. In 1997 I was sent to England to work on a project for the oil company Halliburton. It took 3 years at Accenture of telling people I was technical to get taken seriously. Was she tough enough?
crowdSPRING Blog
MARCH 5, 2013
These efforts and others like them garnered tons of free press coverage for their sponsors, generated millions of impressions, and ultimately led to increased awareness and sales. Not surprisingly, Snapple declined to make a second attempt to break the official record, which had been set in Holland in 1997 by a 21-foot ice pop.
Up and Running
APRIL 5, 2021
Why web pop-ups have such a tumultuous reputation Now let’s take a look at the history of pop-ups in order to better understand how best to use them. By 1997, the pop-up plague had spread to sites across the net, including Geocities, AOL, and The New York Times. As commerce rose with the web — so did the associated marketing.
Hearpreneur
AUGUST 19, 2015
My idea was that during market downturns, people need to invest in marketing and reputation management because that’s when marketing matters most. But I stopped myself, realizing that I didn’t want to bash this small business online and forever tarnish their reputation. It was so bad that I almost wrote my first Yelp review.
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