Why Pioneers Have Arrows In Their Backs
Steve Blank
OCTOBER 4, 2010
The irony is that in a retrospective paper ten years later (1998), [ 2 ] the authors backed off from their claims. Just to make the point that markets are never static, Toyota, a company that sold its first car designed for the US market in 1964, is poised to surpass GM as the leader in the US market. By then it was too late.
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