Should You Get Rid of Your Website’s Lead Forms?
ConversionXL
MAY 31, 2017
The lead capture form has become one of the most ubiquitous tools in a marketer’s toolbelt. For a decade now, it has been the mechanism that makes inbound marketing and lead generation possible. Messenger (1998), and MSN/Windows Live Messenger (1999). As a result, many marketers have become obsessed with optimizing forms.
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