Remove 2001 Remove Affiliate Remove B2B Remove Sales
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11 Digital Marketing “Crimes Against Humanity”

Occam's Razor

Why not keep sending emails / spending on AdWords / running affiliate programs / buying display only on MSN. It does not matter if you are a Church solving for the ultimate conversion, a B2B business solving for an 18-month sale, a non-profit targeting volunteers and donations, or a humble blog solving to change the world.

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Transcript of Want to Be Like Amazon?

Duct Tape Marketing

They’ve been profitable since 2001. Bryan: That’s it and it sets expectations for B2C and B2B right and [00:23:11] at this point as well. [00:23:13] They just know that the times are changing, we’re leaving in a world where customers are on quicksand and the marketplace is on quicksand.

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