ConversionXL
JULY 15, 2020
Agile for developers is not Agile for marketers. While software developers prefer more prescriptive methods, like Scrum , marketers borrow heavily from the Kanban framework. The most recent stats show that 47% of marketers are using a hybrid approach, and only 14% actually use pure Scrum. There are other differences.
YoungUpstarts
MARCH 5, 2015
You may have also noticed that agile methodology — which was once thought to be only for software developers — is now being used just about everywhere, from construction to marketing, human resources, manufacturing, and even wedding planning. Frequent collaboration of stakeholders and developers.
Feld Thoughts
MAY 28, 2015
I remember my friend Ryan Martens sitting down with me and Chris Wand around 2001 and walking us through his idea for changing the how he approached managing the software development process. For example, from a post in 2008 about Rally’s $16.85m financing , I riffed on the origins of the company. Get Agile with Rally Release 5.
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