From Loyalty Programs To Fan Clubs, A Paradigm Shift
YoungUpstarts
DECEMBER 5, 2013
CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing. My company won the ROI of The Year award from The Banker magazine in 2004, something I was very proud of. In 2000, we launched a loyalty program for a bank in Turkey, Akbank. A new paradigm. What was different?
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