Remove 2004 Remove Affiliate Remove B2B Remove Media
article thumbnail

The Golden Age of the Boston Internet Entrepreneur

Genuine VC

I was in my early 20’s just barely out of school when four of us (peers) started Sombasa Media (aka BargainDog ) here in Boston beginning in 1998. In only a few short years, the strong pillars of the local Internet scene, like Lycos & CMGI (+ affiliated companies), had fallen away and been rendered irrelevant.

Boston 206
article thumbnail

Demand Generation: 7 Tactics to Fuel Your Funnel

ConversionXL

B2B demand generation focuses on ROI. Sprout Social research shows that when a CEO has an active presence on social media, 70% of consumers feel more connected to that brand. Since co-founding Moz in 2004, Rand has continually put himself out there as a public face. Which channels have the best engagement? The metrics.

Demand 115